Equally interesting, former Olympic Gold medalist James Cracknell has made a video about the importance of wearing cycling helmets after he suffered brain injury whilst cycling in Arizona. In it, he states that he is no longer James Cracknell as the accident altered his personality but implies that despite this is, this new existence is still preferable to death. Some obvious philosophical questions arise here about identity: if James Cracknell says he is no longer James Cracknell, then who is he? And would that mean that James Cracknell is the equivalent of dead anyway? In which case, wouldn't that undermine his point about the wearing of a cycle helmet?