Thursday, October 9, 2008
Of Athletes and Clothes Horses
As if liberally pasting the sponsor’s name all over an athlete wasn’t enough, we now have kits displaying colourful historical images as well. First our athletes were identified by their kit; then by playing in it they were contributing to kit sales (while actively promoting a brand name). Now, one can only assume that Stade Francias have decided to give spectators a history lesson, by playing in a rugby jersey with multicoloured images of Blanche de Castille (wife of Louis VIII and mother to Louis IX) emblazoned on it. I am loath to write this off as a fashion faux pas – French eccentricity notwithstanding. Could someone please tell me what is going on here, and what I should prepare myself for next?