Bradley Wiggins Blood Profiles

Over the past year or two, I've become much more interested in the sport of cycling. And I've become a fan of the Garmin-Slipstream team, for several reasons. One of those reasons is their explicit, public, and verifiable commitment to "clean cycling." Of course, it's no secret that one of the big revelations of the Tour de France was the emergence of Bradley Wiggins as a serious stage racer demonstrated by his overall 4th place finish. In light of the anti-doping stance taken by Wiggins and his team, his blood profiles have been made public. I wonder if this is the path other sports will have to take to retain their fans, at least the ones who care about whether or not their favorite athletes and teams are using performance-enhancing substances. This does raise issues related to the privacy of athletes, and of course there is the problem of techniques that can evade detection, but I wonder if the integrity of sport will require this sort of thing, as long as the bans against doping are in place?