Review: The Fantasy Sport Industry

I recently reviewed The Fantasy Sport Industry: Games within Games (Routledge Research in Sport, Culture and Society) by Andrew C. Billings and Brody J. Ruihley for the Nordic Sport Science Forum.

The central idea of Andrew Billings and Brody Ruihley’s book, The Fantasy Sport Industry¸ is that fantasy is a game-changer. It is a game-changer in the way sport is covered by and represented in the media. It is a game-changer for the fans and how they consume sport. Indeed, it is potentially a game-changer for the very sports on which these games are based.

Fantasy Sports have been around for several decades. They started small, the domain of, so the stereotype goes, geeky guys in their basements. But these games have expanded exponentially in the last twenty years. Something like thirty five million North Americans play fantasy sport in some manner: that’s more than the numbers of people who play golf, watch the American Idol finale, or own iPhones (Berry, 2; Billings and Ruihley, 5). Fantasy is now a regular and frequent feature of the broadcasts and news reports of sporting events. Networks such as ESPN have dedicated programs for fantasy. There is even a TV sit-com centered on the members of fantasy football league called, appropriately enough, The League (of which this reviewer confesses he is a big fan). Much of all this revolves around Fantasy Football, but there are fantasy leagues for all the major professional sports (indeed there are fantasy leagues for non-sporting activities as well: Fantasy Congress and Celebrity Fantasy to name two).

Given all this interest, it is no surprise that fantasy has become big business with billions of dollars in revenue. Billings and Ruihley set out to provide a much needed look at this growing industry. The first chapter provides the overall context. The authors discuss the philosophical question of just what makes something a fantasy sport and breaks down the basics of how fantasy games are played. They demonstrate the popularity and growth of fantasy and through this ask the main question of the book. Why do people play fantasy? This raises the important follow-up question: what effect does fantasy have on all the ways we normally consume and understand sport?

You can read the rest of the review: http://idrottsforum.org/klesha_billings-ruihley141003/